2008 Analysis
It seems that 2009 is almost upon us so let’s reflect on the past twelve months for the automotive industry. Well where does one begin?! Going back to January, it seemed that everything was normal; people were buying cars, new models were being introduced by all of the manufacturers and there was a general “good feel” in and around the marketplace. However, like the midnight sky on view during a dark horror movie, lightening struck and it struck hard and fast. By the time April came about, between the banks and the media, a non visible frenzy was created, which saw the purse strings of many be tightened to the point that nobody was buying cars. The new cars section of the industry was hit most with many people just unable to afford a brand new vehicle. The main reason for this was due to the fact that the banks and financial institutes were not offering buyers the finances that were normally used to buy a vehicle. But it wasn’t just the new car market that suffered. Used car sales were also hit albeit at a lower rate. As the year progresses, many people lost their jobs and were made redundant. New production was halted and many of the main manufacturers were left in turmoil. The only shade of light was that there was more business for the repair centres, which was a result of older cars needing either new parts and / or a service (with people not buying cars, it meant that they were keeping hold of their vehicles for longer). This was the case for the rest of the year and so the industry has seen some major changes. The outlook is that things will be similar, if not worse during 2009. So in summary, it has been an extremely difficult 8 months out of the 12 for the automotive industry.